This week I caught up with Emma Fryatt who was voted as one of the Nail Artist’s of the year by Scratch Magazine.
When Emma’s not competing and exhibiting at beauty events or working alongside the likes of Marion Newman and Gareth Pugh at Paris Fashion Week she’s working and teaching at her Nail Artistry UK salon in Ipswich.
I spoke with her to find out the hottest new trends and what it’s really like being a professional nail technician…
What has been the most popular current trend among your clientele?
Gelicure (gel polish, see below) is huge at the moment and increased nail businesses turnover by 50% as its attracted the natural nail client as they now get a manicure that lasts up to 3 weeks. Matte finish nudes are also big but if in doubt clients love a bit glitter!
Besides your own nail range, which brands do you feel are pushing boundaries and creating something new in the nail world?
Sam Biddles ‘Be Inspired’ which focuses on pushing the boundaries with nail art, she’s very creative when it comes to the aspect of 3D nails.
What is the best part of your job?
Variety and spontaneity. Every day is different from salon work to travel and session work it definitely keeps you on your toes!
How important do you rate manicures/nail art in the process of putting an outfit together?
Very! The celebrity world has helped this as the likes of Rihanna and Adele don elaborate nails at every red carpet event the public now have an affordable designer item they can wear every day.
And finally, why do you think that the interest in nail varnish and nail art has exploded in the past couple of years?
Again, celebrities have had a massive influence and its affordable more so than hair. People are more likely to buy a hair colour to put on at home and just have a trim saving them sometimes in excess of £100! However £20 on nails is an affordable luxury.
All images for this post are courtesy of Emma’s salon Nail Artistry UK Ltd, Ipswich
You can access the website by clicking this link: Nail Artistry UK Ltd, Ipswich
Lacquered Lane 