WAH started in 2005 based around a fanzine of fashion forward girls that created a new wave of street-smart feminism. In 2008, Sharmadean Reid, the creator of WAH, took the extravagant nail art that her and her friends were making and wearing and opened up the first WAH salon in East London. It was a complete hit that attracted the likes of clients such as Marc Jacobs and Nike.
2010 saw the beginning of WAH in Topshop’s Oxford Circus branch and two years on was when the first WAH book was launched.
The design of the book keeps within the theme of WAH’s signature style of being vibrant and edgy but very informative and helpful too.
Each nail art design is laid out in simple sections. You get a little bit about the design, what you need and then bullet pointed steps on how to achieve the look.
What I thought was a nice touch was that a different WAH girl then models the look on the opposing page – an easy way for the readers to get to know the team, making the whole brand a lot more personal.
The book gives tutorials of an impressive 88 different nail art designs but there is also a double page showing ‘The WAH 100’ which is the top 100 most popular styles asked by WAH clients, this is a great page for inspiration.
My one and only downfall is that they should state a difficulty rating on each design because if you are a beginner you’ll have to do a fair bit of practicing before attempting some of the trickier designs.
The WAH nails book of nail art is £9.99 and can either be bought from the WAH store online or in store at Urban Outfitters.
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Check out some behind the scenes footage from London Fashion Week
Lacquered Lane 